We Lead You to the Peak
ACROSS THE BRAND GAP, DESIGN SHORTCUTS AND MOUNTAINS OF MARKETING
We are Brilliant Horizon, guides to digital design and marketing. We create brands, products and campaigns that deliver demonstrable value.
We test every step in customer terrain and base your output security at the top.
DUILDING A BRAND
Strengthening your
brand
A quality brand will help you stand out from the crowd, promote
customer buying behavior and streamline marketing.
Challenges we overcome together
New brand
Together we will create a brand that your customers will love. From
And to Z.
Rebranding
Whether you need a sensitive or radical intervention, we will help you manage it well.
Strategy
a pozición
A functional brand must stand on a solid foundation. We will guide you through its creation.
Brand Research
We find out how your brand is perceived by customers and verify its assumptions.
Creative concept
We will create a creative idea, story, message and key visual for your brand communication.
Brand campaign
We will help you build your brand in the long term and manage your brand campaigns effectively.
OUR PROCESS
How do we do this together?
We understand the needs of both retail and B2B brands and know how to build an attractive brand. We will guide you through a procedure that works.
Workshop and Goal Setting
To accurately understand your goals and needs, we kick off cooperation with a joint workshop. We will review the documents and confirm the procedure.
Brand analysis and research
We will thoroughly review your data, process analysis and design research to engage your customers.
Strategy and positioning
Processing a high-quality and functional brand does not begin with drawing pictures. We will create a meaningful strategy and underpin your position with value for customers.
Brand identity
According to the agreed strategy, we will create brand concepts and together build a brand that reflects your idea and market position.
Rules of communication
A brand is not just a logo, and a PDF on disk is not enough for your team. In the modern manual, we also codify the verbal expression of the brand and the rules for working with it on the visual basis.
Building a brand
Our work usually does not end with just handing over outputs. We help clients
with the implementation, development and communication of the brand towards the company and customers.
DIGITAL DESIGN
We find the pinnacle
of the user
experience
In order for your apps and websites to meet long-term goals, they
need to be based on proven customer needs and not miss the
tightrope.
Challenges we overcome together
(Re) web design
Thanks to a well-tuned process, we will create a website that will bring value to you and your customers.
Application design
We know how to design, test
and launch a digital product that users will be happy to use.
E-shop optimization
Do you run into the limits of the template solution? We will build a functional e-shop that will meet all your needs.
UX Research
and testing
Both user research and testing of your products will give you valuable insight into the minds of your customers.
Digital Transformation
We will find new opportunities
and we will guide you through the digitization of business and marketing.
Product development
The work on a really good product never ends. We will help you to make the most of its potential.
OUR PROCESS
How do we do this together?
We understand the needs of both retail and B2B brands and know how to build an attractive brand. We will guide you through a procedure that works.
Product strategy
We do not create digital products blindly. We’re working
with thorough analysis as well as engaging user research to set the right direction together.
Prototype and application design
We use proven and modern methodologies and go from information architecture to wireframe creation to design. We will flexibly involve you in all parts.
User testing
By using user testing, you will significantly increase future customer satisfaction with the product. We are the best in the Czech Republic
in UX research and for your project, we will use know-how that is appreciated by market leaders.
Final design and specification
The success of a digital project stands and falls on the quality of handing over specifications and design to developers. Whether we program with us or you have your own IT, expect precise handoff including a fine-tuned prototype.
Produkt development
We can cooperate with your developers or ensure the complete development and delivery of the website or application. We deal with the involvement of developers from the beginning of the project in order to increase the fluidity of development.
Startup and Development
We will provide all the necessary steps when deploying and launching your product. From application management training to help
with content creation up to SEO, analytics and all necessary integrations.
LEAD GENERATION
We will arrange your
demand
Don't waste resources. A well-thought-out marketing strategy and
well-set campaigns will increase the number of quality leads.
Challenges we overcome together
Getting Leads
We will ensure a continuous growth in the amount of leads that will flow to you through your digital channels.
Performance Marketing
We optimize and set up your campaigns to achieve the best ROI and use your resources efficiently.
Digital strategy
We will define precisely the digital channels through which we will communicate your proposition to customers.
Brand Campaigns
Brand promotion leads to long-term growing results and a more lasting impact of your marketing activities.
Data-driven optimization
We will ensure the continuous development of marketing based on both campaign and business data.
OUR PROCESS
How do we do this together?
Every year, we bring tens of thousands of quality leads to customers. With honest preparation, we can understand the specifics of your business and prepare a strategy that works.
Identification
During the initial meeting, we will review the current status, map out your goals and marketing and business expectations.
Analysis of the current state
We will review any current and historical data that you can provide to us. Together with the identification of your needs and goals, we get the strongest possible basis for creating a strategy.
Developing a growth strategy
We will propose key and accompanying activities, the implementation of which will lead to the fulfillment of your business and marketing goals.
Presentations and discussions
We will meet with your team, discuss all our ideas and specifically describe the proposal for cooperation. We will propose relevant budgets and agency remuneration.
Implementation of the established strategy
We manage advertising campaigns, launch events, deal with email marketing, consult on UX and design issues and, above all, meet on a regular basis
in a personal debate over the results.
Optimization, reparting, consulting
Touchpoints for strategy revision
E-COMMERCE MARKETING
Bringing in new
customers
Precise optimization, well-thought-out strategy and effective
campaigns will significantly increase the turnover of your e-shop.
Challenges we overcome together
Continuous turnover growth
We manage clients’ digital marketing to prioritize and meet business goals.
Cost optimization
We continuously review and optimize costs to achieve the best ROI and PNO.
Complete online marketing
We prepare and implement strategic advertising campaigns on all key platforms.
Data analysis
We always base our marketing strategy on your campaign and business data.
Building a brand
We will also support performance marketing with a brand campaign so that you can grow in the long term.
Product advertising
We set precise targeting for specific products across all important channels.
OUR PROCESS
How do we do this together?
Every year we increase our turnover to our customers
in the value of hundreds of millions of crowns. We are partners who understand the specifics of your business, think about it in a long-term context and deliver great business results.
Identification of needs
During the initial meeting, we will review the current status, map out your goals and marketing and business expectations.
Analysis of your strengths and weaknesses
We will review any current and historical data that you can provide to us. Together with the identification of your needs and goals, we get the strongest possible basis for creating a strategy.
Developing a growth strategy
We will design and create the right mix to reach all relevant customers who will ultimately buy your products.
Presentations and discussions
We will meet with your team, discuss all our ideas and specifically describe the proposal for cooperation. We will propose relevant budgets and agency remuneration.
Implementation of the established strategy
We manage advertising campaigns, launch events, deal with email marketing, consult on UX and design issues and, above all, meet on a regular basis
in a personal debate over the results.
Optimization, reparting, consulting
Touchpoints for strategy revision
RETENTION MARKETING
We connect the field
of technology and
marketing.
We understand marketing and technology as an orchestra that
must be very well played in order for the resulting work to be
worth listening to.
Challenges we overcome together
Analysis and strategy
Based on the analysis, we will design an email marketing strategy that your customers will love.
Technology Implementation
We use cutting edge technology to help us get the most out of your retention marketing.
Data Engineering
Effective email marketing must be based on quality data. We will guide you through its creation.
Customer Analytics
We always base our retention strategy on your campaign and business data.
Creative concept
We will create a creative idea, template, message and key visual for your email communication.
Content strategy
We will help you create content over the long term and manage your email campaigns efficiently.
OUR PROCESS
How do we do this together?
We understand the needs of both retail and B2B brands and know how to build an email marketing strategy. We will guide you through a procedure that works.
Audit of the existing solution
In order to accurately understand your goals and needs, we will start cooperation with an audit. We will map the current state of retention marketing, focusing in particular on deliverability, automation, data sources and transactional emails.
Preparation of communication strategy
We will propose a complete strategy of communication with the customer – at what stages and in what form to communicate, how to proceed to segmentation and personalization of content. In preparing the strategy, we also rely on existing data on customer behavior.
Instrument Implementation (ESP)
If the situation requires it, we will recommend a suitable technical solution to implement the proposed strategy, we will implement data across data sources on the client side.
Design of visual form of communication
We will design a visual style for communication (master template) for both regular mailings and individual automation, or transactional emails.
Implementation of the established strategy
We manage advertising campaigns, launch events, deal with email marketing, consult on UX and design issues and, above all, meet on a regular basis
in a personal debate over the results.